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Brad Smallwood leads Facebook’s Measurement and Insights group, responsible for analyzing and optimizing the online and offline impact of Facebook’s advertising.
Smallwood has over 20 years of experience developing and running both on and offline marketplaces. Prior to joining Facebook, he was General Manager of Yahoo’s multi-billion dollar display advertising business. While there, he worked to introduce several third-party demand channels to help strengthen the industry-leading Yahoo marketplace. Prior to Yahoo, Smallwood worked at startups Namezero, AllAdvantage, and Revcube, where he developed a series of state-of-the-art ad targeting and ad serving techniques. Before this, Smallwood was one of the early innovators in the pricing space, developing and running the pricing and revenue management systems for a variety of industries including airlines, hotels, and shipping.
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